Visual culture of cosmetics Essay Example | Topics and Well Written Essays - 1000 words

Visual culture of cosmetics - Essay Example In life,a woman is both a generation of red roses which passes its genetics properly to the following off-springs and the rose in the hair of a baby child when attending another womans wedding:a symbol of the cycle of life(a child comes from love,grows in love and embarks on the ship of love to the next home that it will nourish in the following family.)this is the cycle of womanhood in life as properly as possible the more the woman is more intellectual and thoughtful and caring and loving and unbalanced in her life. Women are schools of thoughts,the better they are raised,the better the off-springs of following generations there are. Photo one is about intellect:the woman in her early years of understanding life through reading and becoming the next Jane Austen of her age and what she admires most in life is loving intellect and for women to be empowered to be the most well bred beings which are the pride of the fathers and families instead of the pride in men because of gender preferentials. Photo two is about family:when a woman is intellectual there is a greater chance of her becoming a better mother for the family. The best civilization that could portray women is the Ancient Egyptian. This civilization shows women to be the reason why such civilization flourished:because women knew where to stand in society and raised men who lead an empire to its eternity. Photo three is about maternal love:with a well nourished and fearless child surrounded by motherly love he or she could rise in life and be a soaring eagle when in the upper parts of the atmosphere and still breathe the fresh air and not choke or suffocate of any kind of fumes as it will be able to flourish and nurture its ambitions under all conditions having the base of such ambition strong and well bred through the main source of it:the mother. Photo four is about the future in the eyes of the child:the mother works for the child and is best seen as someone who loves to be

Ukraine Facts Essay Example for Free

Ukraine Facts Essay Ukraine is located in southeastern Europe, occupying the northern shore of the Black Sea. Its former ruler, Russia, borders it to the east and northeast, with Belarus to the north and Poland, Slovakia, Hungary, Rumania, and Moldova to the west. Europe’s second-largest nation (behind Russia), it occupies 603,700 square miles in area, 56% percent of which includes rich arable land, found in the nation’s plains (steppes) and plateaus; only the far western and Crimean regions are relatively mountainous and the nation’s highest point, Hora Hoverla, is 6762 feet above sea level (The World Factbook). The Dnieper River, Ukraine’s most important waterway, bisects the country and is the location of the capital, Kiev. Its climate and precipitation vary greatly, with the Crimea enjoying a Mediterranean climate and cool winters. The remainder of the country is temperate, with generally warm summers and winters varying from moderately to extremely cold. History Though modern Ukrainian independence arrived in 1991, after the Soviet Union dissolved, it was a strong nation in the tenth and eleventh centuries, before internal divisions and foreign invasions placed it under Polish and Lithuanian rule for several centuries. Between the mid-seventeenth and late eighteenth centuries, Ukrainian Cossacks (the nomadic peoples known for their horsemanship and fighting skill) helped win the nation its independence. However, Ukraine fell under Russian rule in the late eighteenth century and remained Russian-controlled, except for a brief period between 1917 and 1920. During Russia’s rule, Ukraine was afflicted by famines (particularly in 1921-22 and 1932-33) which killed over eight million citizens, and it suffered considerably during World War II, losing an additional eight million during the Nazi invasion and subsequent Soviet offensive (The World Factbook). Though Ukraine achieved independence again in 1991, it remained a dictatorship under some degree of Russian control, afflicted by corruption that stymied efforts at political and economic reform. The 2004 election of reformer Viktor Yushchenko as president (despite the opposition’s efforts to rig the election and poison the pro-democracy candidate) marks a potential turning point in Ukrainian history Culture Despite its long periods of foreign occupation, Ukraine has managed to retain its distinctive culture, particularly its language, which closely resembles Russian and uses the Cyrillic alphabet like most other Slavic languages. However, its ethnic minorities continue to use their own languages, though (mainly Russian, with small pockets of Poles, Rumanians, and Hungarians). Communist rule discouraged religion, but since 1991 Ukraine’s religious practices revived, with slightly less than half of the population adhering to the Ukrainian Orthodox Church. Slightly more than one-third of Ukrainians still practice no religion or belong to no church, while there also rather small minorities of Protestants, Catholics, and Jews (The World Factbook). After attaining independence, Ukraine was slow to adopt democracy, though calls for reform and Yushchenko’s election signal the nation’s desire to orient itself toward Western Europe and adopt both democracy and a free-market economy. Its economy, initially slow to prosper, has opened itself to foreign business and improved within the last few years. REFERENCES Anonymous. (1996). Welcome to Ukraine. Retrieved 30 January 2006 from http://www. ukraine. org/. (2006). CIA – The World Factbook – Ukraine. Retrieved 30 January 2006 from http://www. cia. gov/cia/publications/factbook/print/up. htm

Experiencing Slavery Through Octavia Butlers Kindred Essay -- Octavia

Authors of fiction often write about the human condition as a way to connect with a broad range of readers. Unlike factual textbooks, fiction gives characters feeling and emotion, allowing us to see the story behind the basic details. In many cases, readers gain a new perspective on a period of time by examining a fiction novel. In Kindred, by Octavia Butler, the near death experiences of Rufus Weylin transports a 20th century African American woman named Dana to the ante bellum South to experience exactly what it’s like to be a slave. Through her day-to-day life on the Weylin plantation, the reader begins to understand just how complex slavery is and how it affects both the slaves and the plantation owners; thus, giving new meaning and an added sense of realism to this 19th century practice of exploitation. On the surface, slavery was a system in which Africans were bought and sold as property. However, by reading Kindred, the reader begins to realize that the system was much more complex. In other words, both plantation owners and slaves focused on retaining their property or staying alive, respectively. Butler illustrates this throughout the text. Seen as inferior and subhuman by whites, slaves were often only able to trust and rely on each other. When Dana is transported to the 19th century, she realizes her need to escape. However, the only way she can do this is by allowing Rufus to lead her in the right direction. As he does this, she wonders whether he is setting a trap for her. She says, â€Å"I realized suddenly how easy it would be for him to betray me—to open the door and run away or shout an alarm† (32). In addition to illustrating a lack of trust for whites, this scene also depi... ...up call. Work Cited Butler, Octavia. Kindred. Boston: Beacon Press, 1979. Hairston, Andrea. â€Å"Octavia Butler – Praise Song to a Prophetic Artist.† Daughters of Earth: Feminist Science Fiction in the Twentieth Century. Middeltown: Wesleyan University Press, 2006. Works Consulted Alaimo, Stacey. â€Å"’Skin Dreaming': the Bodily Transgerssions of Fielding Burke, Octavia Butler, and Linda Hogan.† Ecofeminist Literary Criticism. Chicago: University of Illinois Press,1998. Francis Consuela, ed. Conversations with Octavia Butler. Jackson: University Press Mississippi, 2010. Govan, Sandra Y. â€Å"Homage to Tradition: Octavia Butler Renovates the Historical Novel† Melus 13 Nos. 1-2 (spring-summer 1986): 79-96 Mitchell, Angelyn. â€Å"Not Enough of the Past: Feminist Revisions of Slavery in Octavia E. Butler’s â€Å"Kindred.†Ã¢â‚¬  Melus, Vol 26, No #, 2001

Romeo and Juliet vs Wesi Side Story

Rooney 1 Samuel Rooney Danielle Cornum English 9 30 January 2012 Similarities and Differences of Romeo and Juliet and West Side Story No one goes through all of life without the knowledge of these two timeless classics: West Side Story and Romeo and Juliet. These films are each a great literary work that defines the true meaning of life, sorrows and love. We all have knowledge of Shakespeare’s original Romeo and Juliet. In 1957 Leonard Bernstein created a Broadway Musical with a plot similar to Romeo and Juliet.As well as this film, Baz Luhrmann created a film in 1996 using the exact play write from the original Romeo and Juliet set in modern times. Luhrmann entitled his film simple, Romeo and Juliet. These two timeless tales can be compared in many ways, such as: the differences and similarities Romeo and tony, the differences and similarities of each of the fighting scenes, and the differences and similarities of the wedding scene. Rome and Tony are two of the most complex c haracters in all of literature. They can be compared and contrasted in many ways.The two different characters each have their very own attitude, this sets them apart but also brings the similarities out. â€Å"Ay me! Sad hours seem long. Was that my father that went hence so fast? (Lit Book) when you first come upon Romeo he is sad and lovesick. On the contrary when you first come upon Tiny he is very upbeat and joking Rooney 2 with his friends; two very different attitudes. The actions of these two are also very good examples of comparing and contrasting the similarities and differences between Romeo and Juliet and West Side Story. What shall this speech be spoken for our excuse? Or shall we go on without apology? † (Lit Book) Romeo is very reluctant to go to the party, he is nervous and scared. On the contrary, Tony is happy and excited to go the party, he welcomes the challenge to meet new women. Last but not least both Rome and Tony are hopeless Romantics, and there is no cure for such a disease as romanticism. â€Å"It is I my lady. Oh, it is my love! Oh, that she knew she were! (Lit Book) they both have a very potent form of love. They cannot get over Juliet in Romeo’s case and Maria in Tony’s case.Hopeless Romanticism is the most common similarity that Tony and Romeo have. Many more similarities and differences can be found, these are the main points that have been brought to attention for this particular essay. Many think that these two fighting scenes are straight forward and not complex, but on the contrary there are many similarities and differences. In Romeo and Juliet the fighting scene is somewhat of a duel, and not a full on combat such as in West Side Story. â€Å"Romeo, the love I bear for thee can afford. No better term than this: thou art a villain. † In Romeo and Juliet Tybalt challenges

Managing Market Acceptance (Case Study)

Field course ‘Developing for Markets’ 2011 Case 2 BD Group: Introducing the Chicka Phone 1 Contents Introduction:3 Part 1 – Influencing market acceptance in a consumer market3 1. 1 Knowledge phase3 1. 2 Persuasion phase4 1. 3 Decision phase4 1. 4 Implementation phase4 1. 5 Confirmation phase4 Part 2 – Influencing market acceptance in a B2B market4 2. 1 Influencing individual members of the DMU5 2. 2 Influencing the customer firm5 2. 3 Influencing a whole market segment5 2. 4 Influencing several market segments6 Part 3 – Evaluating market acceptance6 3. 1 Evaluate Market acceptance in an consumer market6 3. Evaluate Market acceptance in an B2B market7 Reference list8 Introduction: In this case we will treat different aspects in the field of Business Development. The theme is developing for markets, where the processes of adoption and diffusion will be elaborated. To illustrate the theory behind these processes, a case will be presented about a new sta rt-up company, which is named the BD Group. The BD Group has been innovating their communication systems, and want to bring it to the market. For the consumer market, the BD Group wants to bring a new consumer phone: the Chicka Phone 1. This phone holds their new and nnovative technology addressing in particular the needs of students who are much socially active. For the B2B the BD Group is interested in exploiting the technology to other companies. This paper focuses on aspects a company should take into account before bringing a new product to a market and how it can evaluate the market acceptance when a product is actually launched. The former will be addressed in two parts in this paper. In the first part will be referred specific marketing tools that can be used when bringing a new product to the consumer market, and in the second part, this will be done for bringing a new product to a B2B market.The third part will show how to evaluate the market acceptance when the product is actually launched to one (or both) markets. Part 1 – Influencing market acceptance in a consumer market Many proactive firms try to positively influence market acceptance of their newly introduced products. This means that this company has to deal with both (1) the adoption processes at the level of individual customers and (2) the diffusion processes at the market level. In order to do so, a company can use different tools. In this section these tools will be addressed.This will be done using the model of Rodgers (1995) of Stages in the innovation decision process, see also figure 1. The theory will be illustrated by using the case of BD Group. Figure 1: A Model of Stages in the Innovation-Decision Process (Rodgers, 1995) A new company, called the BD Group is going to bring the new Chicka Phone 1 to the market. Different actions have to be considered by BD Group in the adoption process, this to influence the adoption at the individual level. In each phase of the innovation- decision process; the knowledge, persuasion, decision, implementation and confirmation phase, different tools are needed. . 1 Knowledge phase â€Å"Knowledge occurs when an individual (or other decision making unit) learns of the innovation's existence and gains some understanding of how it functions† (Rogers, 1995, p. 20). In the knowledge stage innovators and early adaptors become most engaged. In this stage, information from a different variety of sources and references (statistics etc. ) will be most effective in increasing awareness and adoption of the Chicka Phone 1. Knowledge should be spread in different kind of forms, from commercials to face to face contact with potential customers for the Chicka Phone 1. 1. 2 Persuasion phase Persuasion occurs when an individual (or other decision-making unit) forms a favorable or unfavorable attitude toward the innovation† (Rogers, 1995, p. 20). The persuasion stage is about uncertainty reduction for the customer. The custom er wants to learn about the consequences the innovation will have on his or her personal situation (Rogers, 1995). Interpersonal networks play an important role, as customers are likely to be influenced by subjective evaluation of their peers (Rogers, 1995). In practice, this means that the information needs to reach a select group of customers first, before it can travel via worth of mouth.The groups to be reached first by the BD Group are the innovators and the early adopters. As these groups are eager to figure out more about the innovation, they can be presented with comparison charts and an overview of the benefits. Other persuasive communications tools that fit into this phase are benchmarks, cost comparisons and product reviews (Brenner, 2007). Once these groups are convinced of the value of the product they will start communicating with the early and late majority, which will lead to the laggards. 1. 3 Decision phase Decision occurs when an individual (or other decision-maki ng unit) engages in activities that lead to a choice to adopt or reject the innovation† (Rogers, 1995, p. 20). Again, the customer wants to reduce uncertainty and is likely to be influenced by subjective evaluations within his or her interpersonal networks in this stage (Rogers, 2010). To address this problem, the effect of word of mouth should be enhanced by positive confirmation from other sources. This can be done by the use of social media and free communication channels such as YouTube. com.Providing positive product reviews will help the customer to make the right decision process. 1. 4 Implementation phase â€Å"Implementation occurs when an individual (or other decision-making unit) puts an innovation into use. Re-invention is especially likely to occur at the implementation stage† (Rogers, 1995, p. 20). In the implementation stage marketing and communication will become more and more important. Ongoing communications should be used to satisfy the customers of t he BD Group. A good customer service that has a high availability can be integrated in the organization to satisfy customer needs.Also, a platform for customer feedback is needed, as re-invention is likely to occur. 1. 5 Confirmation phase â€Å"Confirmation occurs when an individual (or other decision-making unit) seeks reinforcement of an innovation-decision that has already been made, but the individual may reverse this previous decision if exposed to conflicting messages about the innovation† (Rogers, 1995, p. 20). Dissatisfaction should be prevented, therefore communication channels should be established to provide proper service.Adjusted and improved versions of the phone should be considered to keep the customers satisfied and attract potential customers. Part 2 – Influencing market acceptance in a B2B market Influencing market acceptance in a B2B market differs of that in a consumer market. In a B2B market, decisions to implement a technology is usually not mad e individually, but involves a comprehensive Decision Making Unit (DMU), consisting of both individuals inside the customer firm and outside organizations (such as consultants).Therefore influencing market acceptance in a B2B market, is a more complex process and before it is done, there should be made a clear distinction of trying to (1) influence an individual members of the DMU, (2) influence the customer firm, (3) influence a whole market segment, or (4) influence several market segments. The BD Group wants to sell their technology to other businesses. The technology concerned is a sophisticated communication technology, and the company is convinced this technology could have many benefits for other businesses. 2. Influencing individual members of the DMU Influencing individual members of the DMU is comparable with individuals in a consumer market, only the influence is mainly limited to the knowledge and persuasion phase. The process for doing so, is called diffusion. Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system (Rogers, 1995, p. 35). So when the BD Group wants to influence individual members of the DMU,   they have to reach them personally or trough their social systems.An effective way of acieving this, is by offering the new equipment directly to these individuals, or to his or hers direct colleagues. When offering the communication system to this individual or his or hers social contacts, the benefits and the novelty of the product should be emphasized. But because it concerns complex equipment only approaching the individual and explaining the benefits and novelty, would probably not be sufficient. In order to convince him or her, this person also has to experience the product.To ensure a sufficient experience, (1) a trial version of the system could be offered, combined with a tutorial which shows the ease of use and the novelty of the product, or (2) a try- out event could be organized, in which the individual can directly ask questions to product experts when needed. These offers should of course meet the knowledge the individual that (might) already possess, and also should be realizable in terms of costs and technical possibilities for offering these instances. 2. 2 Influencing the customer firmBD Group could could also try to influence the whole customer firm. Influencing the customer firm can be done by reaching multiple levels within the firm. Given the likelihood of the presence of individuals of multiple classifications of the adoption model, i. e. innovators, early adopters, early majority, late majority and laggards, the manufacturer should consider methods to reach these different segments, since this will result in a different attitude of the people within the firm towards the communication system.In order to make the communication system known to an organization, possible innovators and early adopters should be identified, because they can be ‘used’ in later stages to convince the early and late majority to adopt the system, because late adopters overweight the current system’s benefits over the new one by a factor of three (Gourville, 2006). The innovators and early adopters can be regarded as the first ones which are enthusiastic about the system, even when it is not flawless yet.Since they like to try something new and are regarded as the ‘opinion leaders’, they can convince decision makers to make use of the system. To ensure that they are convinced themselves, evidence from research, press releases or other third party confirmations could be provided to them. 2. 3 Influencing a whole market segment Because the technology of BD Group is sophisticated, it could also try to get market acceptance by emphasizing one particular part of the technology that really stands out, and offer this for free.By addressing one specific need or a service, and offer that particular service for free, the whole technology would be taken for granted. A good example of this came of another telephone technology business, RIM, it has made its service (ping) for free, but earned money by selling phones. Another possibility is to use traditional marketing tools, like advertisement campaigns. By using specific trade journals which can be addressed to specific market segment, businesses of this specific segment could get aware or familiar with the new communication system. Also using existing ‘partners’ can be beneficial.So could BD Group work together with another (mobile) phone company, like Motorola, to use their market access to make a market segment familiar with the new system. In addition to specialist journals an organization can also use specific Internet pages to inform visitors about the new system and offer them an easy opportunity to learn more about the system. This should not be done by so called banners, since many visitors find them annoyin g, but by creating a short bulletin on the home page for example. Finally, an organization can use an exhibition at which they can physically show the system to potential users.However, the effectiveness is really depending on the market segment, but the advantage is that an exhibition will mostly be visited by higher involved people of DMU’s in the segment. 2. 4 Influencing several market segments To influence the broadest group of several market segments, an organization could try to influence the end user of the communications system, notwithstanding the fact that the company is active in a B2B market, to make them aware of the product and convince the different market segments that there is enough demand for the new communications system.This influencing of the end user could be done with broadcasting tools which will have the greatest potential reach. That are television commercials, radio messages and some Internet advertisements, excluding banners since these are more suited for products with lower involvement of the user. Part 3 – Evaluating market acceptance Market acceptance can be described as the process in which a good or service satisfies the needs of a sufficiently large number of customers or business customers to continue or increase its production or availability.With this definition in mind, a set of variables will be put forward to measure the degree of market acceptance in the mobile phone market. BD Group will use these variables to measure the success of the Chicka Phone 1. First factors that can influence market acceptance of the consumer market are proposed and will be explained how to analyse these factors. After that, the same will be done for the B2B market. 3. 1 Evaluate Market acceptance in an consumer marketBy Huizingh (2008) it is stated that the adoption decision, which is the decision from a consumer or a company to buy a certain product, depends on four variables: perceived product characteristics, activities of the supplier, characteristics of the customer and external factors. Therefore, for the BD Group it can be stated that the degree of market acceptance that will be achieved for the Chicka Phone 1 depends on these factors. Figure 2: Diverse group of factors which determine market acceptance of an innovation In the competitive industry of mobile phones it might be difficult to find market acceptance.Moderators influencing market acceptance are mentioned above in a model. Variables that BD Group, a supplier of the new mobile phone can use to measure the market acceptance of customers can be the following: * Amount of complaints of customers * Intensity of use * Total base of customers * Profits on the Chicka Phone 1 * Increase of selling in different phases of the PLC * Amount of positive comments in social media * Amount of positive comments in expert sites The different variables are chosen, because of their relationship with market acceptance.This are indicators of market acceptance and are directly measurable. The indicators are measuring the degree of market acceptance from the customers of the Chicka Phone 1. Factors influencing the degree of market acceptance of BD Group are different than the indicators mentioned. These are discussed in figure 2. 3. 2 Evaluate Market acceptance in an B2B market Following the same reasoning mentioned earlier, the influencing factors of the degree of market acceptance for the BD Group are: perceived product characteristics, activities of the supplier, characteristics of the customer and external factors.Rogers argued that the rate of adoption of an innovation is determined by the perceived attributes of the innovation (relative advantage, compatibility, complexity, trialability, and observability), the type of innovation-decision (optional, collective, authority), communication channels (mass media or interpersonal), the nature of the social system and the extent of change agents’ promotion efforts. However, due to t he specifics of B2B market, the measuring variables differ comparing to consumer’s market. Economic factors: initial cost may affect its rate of adoption, therefore by decreasing the price during diffusion process; a rapid rate of acceptance can be expected * Status aspects: one motivation for organizations to adopt an innovation is the desire to gain social status (for example the CE mark on products increases customer’s trust, therefore many companies want to have it on their products and pay significant fees to such organizations) * Relative advantage: as organizations pass through the decision process, they are motivated to seek information in order to decrease uncertainty about the relative advantage of an innovation.Potential adopters want to know the degree to which a new system is better than the existing one. * Preventive innovation: in order to lower some unwanted future events, an organization might adopt the new system. * Compatibility: with socio-cultural values and beliefs; previously introduced systems/ideas; client needs for the innovation. Reference list Brenner, B. K. (2007). Adopt a Marketing Model to Increase Client Satisfaction. Journal of Financial Service Professionals, 61(3), 8 – 10. Gourville, J.T. (2006). Eager Sellers, Stony Buyers. Harvard Business Review,84(4), 99 – 106. Huizingh, E. H (2008), Innovatie Succes is geen toeval Frambach, R. T. and N. Schillewaert (2002), Organizational Innovation Adoption; A Multi-Level Framework of Determinants and Opportunities for Future Research, Journal of Business Research, 55, 163-176 Rogers, E. M. (1995). Diffusion of innovations (4th ed). New York: The Free Press. http://www. slideshare. net/davidonoue/diffusion-of-innovation-slides-for-chapter-6